Introducing, 2xist GOLD
It's that time of year again when most of the fashion industry is readying their winter collections and Mens Underwear brands are no exception.
2(x)IST win GOLD this year, with the release of their "GOLD" Collection. At the present, only available in Black and White, or I suppose you could say "Black" or "White Gold"! (You missed a trick there 2(x)IST!
Offered in two fits - The Contour Pouch Brief and The No-Show Brief, both with a bold, gilded 2(X)IST repeat logo waistband atop the main body which is engineered in the "stretch2(X)IST" Modal Blend fabric, holding to the body without clinging and not forgetting trimmed with gold piping.
Oh and yes, they are available in a trunk style!
I've always liked 2(x)IST, to me they were always one of the pioneers of kewl underwear and along with Calvin Klein, pretty much changed how we view mens underwear today.
Unfortunately, over here in the UK we seem to be very low on outlets that properly stock 2(x)IST. We seem to be treated to only the basic white's from the company, which don't get me wrong are nice, but there are so many more to choose from ... like the (X)treme collection or the SLIQ collection, of which I can find "NO WHERE" over here in the UK!
Hopefully as these GOLD undies are more like the basic collections we may see them over here and I can make a purchase :0) From the look of them though, get your marketing right 2(x)IST and introduce a few more colours and they could be a rival for the "Steel" collection from CK!
Here's a cheeky little promotional video and well done to 2(X)IST featuring a guy wearing briefs.