PANTS moves to Manchester's Arndale Market
At last, all of us UK undies fans have an underwear store! Yes undies fans it's true, 'at last', all of us living over here in the UK now have a mens underwear store that's not hidden away behind closed doors but for everyone to see!
I can't actually believe I'm writing this, as I've been saying for years to my friends, "when will we get the equivalent to Le Senza for Men on the high street?".
Over the Pond in the good old US of A, they have Mens underwear stores it seems popping up all over the place, with the likes of Universal Gear in New York and places like the "Andrew Christian Remix Outlet" in L.A, specialising in... yep, underwear! But over here in Victorian UK, oh no ... it seems Mens Underwear should be consigned to little parts of department stores (well, maybe not for the bigger stores, as I can think of one major store that carries quite a lot of big male underwear names) ... or to the gay orientated stores like Prowler, where you have to go way inside to buy a pair of pants, which nestle amongst the other unmentionable things!
At last... 2 years ago, 2 guys Ashley Grumble and Darren Bevan, bucked the trend with a £500 grant from Tameside Metropolitan Borough Council and started a small shop simply called, "PANTS" selling mens underwear. Not just any old Pants mind you, but brands such as Diesel, AussieBum, Bum-Chum (I've gotta try those "Air" In2Cooler Briefs) and C-IN2 to name but a few and to cap it off, this year they've been awarded “Business of the Year 2012” in the region’s Pride of Tameside Business Awards ... all in the name of .... well .... PANTS!
Two years down the line and they've out grown their original shop in Manchester’s iconic Afflecks Palace and have now relocated to Manchester’s Arndale Market. The store now in plain view of anyone and everyone! The store even offers “Pants Points” (love that name!) a unique in-store loyalty scheme which allows customers to save up and redeem them against more pants!
Ashley Grumble, Business Development Director at Pants UK Limited which operates ‘Pants’ which is one of the only men’s designer underwear stores with a high street presence in the UK explains “The modern fashion-savvy male knows that stylish and flattering underwear enhances their overall image and never before have consumers had such a variety of designer underwear labels to choose from. Whether it’s high-end luxury brands or stylish price-point products there is now real choice no matter what your personal budget. Gone are the days of plain and boring tighty-whities.”
In my eyes it couldn't get any better .... but it does, lol
They design and manufacture their own premium men's underwear label called "Oliver Sterling" (only just heard of these, so will be looking to buy some soon to see what they're like!) and last but by no mean least, they operate an event called UndieNation, advertised as the UK's only underwear themed Dance night for boys and girls and the most fun you can have with your undies on!
So come on all of you underwear guys, whether Boxers or Briefs, get to Manchester and buy your PANTS from PANTS, or if Manchester is a bit far for you .... then get typing in their website address www.pantshq.com and buy your pants from their website!
And don't forget, the more undies you buy from PANTS the more “Pants Points” you get :0)
Come on UndiesFans, we really need to support these guys and you never know, PANTS the retail store may even come to a town near you!
Watch out for more articles about "PANTS" the retail store soon!