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Not always Jockey

Not always Jockey

Jockey briefs were not always made by the company called Jockey!

We all know of the infamous "Y-fronts" underwear and hopefully most of us know that it was the original manufactures of "Y-fronts", Jockey, that innovated men’s briefs!  But did you know that Jockey briefs were not always made by the company called Jockey.

YES, that's right, Jockey briefs or Y-fronts, weren’t always made by a company called Jockey!

January 19, 1935, during a blizzard, Coopers Inc. founded by Samuel T. Cooper in 1876 as a hosiery business, debuted the world's first 'briefs', at the Marshall Field's State Street store in downtown Chicago.

Briefs - a term not heard of until now, were designed by Arthur Kneibler an apparel engineer (the equivalent, I suppose, to todays Fashion Designer) and dispensed with the underwear's leg sections and of course, had the now famous Y-shaped overlapping fly. Coopers, referred to the design as 'the Jockey', since it offered the support usually associated with the jockstrap. Jockey briefs became so popular that over 30,000 pairs were sold within three months of their introduction. 

As the Coopers' product known as "The Jockey Brief" became so popular and ubiquitously known for men’s underwear, rather than plain old underwear, briefs or underpants, not unlike The Hoover Company name becoming a term that would forever be used to refer to a vacuum cleaner, in 1971, the company Coopers, Inc. adopted the Jockey brand name as its own.

Jockey, the most famous of mens underwear was now fully lamented and although we may refer to them as many other names, such as "tighty-whities", "Jockey Shorts" or just "Jockeys", to me they will always be, Y-Fronts … and I love 'em!

Not always Jockey


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BriefsLad

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